Clocked Out!
Editorial photography reflecting emerging trends such as #Corpcore, #CorporateFetish, and #OfficeSiren, which reimagine traditional corporate aesthetics through a rebellious, anti-establishment lens influenced by Gen Z culture and digital media. Produced while studying BA Hons Fashion Management and Communication.
Clocked Out!
Below showcases some of the creative direction and cultural research that informed the Clocked Out! editorial.
French Connection -What the F?
A live industry brief with French Connection and Sheffield Hallam University to develop and deliver a Gen Z–focused runway show and event. I led the branding and visual identity for the concept What the F?, contributing to creative direction, graphic design, and collaborative event delivery.
